Framing Planetary Health: Communicating to Cultivate a Culture of Hope and Action describes a high-level strategy for approaching planetary health communications. It is designed to provide new ideas that can inform exhibits, programs, marketing, and beyond. The recommendations within can be applied to a range of topics, such as climate change, biodiversity loss, and pollution, and can be adapted for various settings and audiences. The guide can be used to design new messaging, reflect on or update existing content, or to design a broader communication strategy. It is written for anyone who communicates in any medium and desires to contribute to a culture of hope and action for planetary health.
The Framing Planetary Health Companion Worksheet mirrors the structure of the guide and offers questions to help you reflect on your communication efforts and priorities, assess opportunities to deepen impact, and brainstorm new approaches as you conceptualize, craft, or revise planetary health communications.